Brilliant. John Key shows real leadership here.
Fewer than two of every 100 visitors to New Zealand might use the Prime Minister’s proposed national cycleway – but the ones that do are likely to be among tourism’s bigger spenders.
Tourism Ministry figures show fewer than 2 per cent of visitors take part in cycling, but they stay more than twice as long as the average tourist and spend 1.6 times as much.
The proposed $50 million cycleway could attract international tourists but the benefits to local communities are unpredictable, one report suggests.
The cycleway was among ideas to emerge from the Government’s Jobs Summit three weeks ago and has been backed strongly by John Key, who is also the Tourism Minister.
It is hoped the 3000km cycleway will create jobs for up to 4000 people.